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It’s been said that “man doth not live by bread alone,” but he can certainly die from it as two- dozen gluten-intolerant people found out after eating fraudulent “gluten-free” bread.

The New Observerr reported that “Paul Seelig, 48, was found guilty Monday of 23 counts of obtaining property by false pretense after a trial in which he was painted as a prolific liar. A handful of his former customers attended the two-week trial in Wake County Superior Court, and several testified against him.”

Though he advertised that his bread was made in a 150,000-square-foot commercial kitchen and that he cultivated his own grains on a 400-acre farm, his company, Great Specialty Products (haha!) actually purchased them from a commercial baker in New Jersey. Other products were acquired at Costco, though he claimed that he obtained some his gluten-free wares from an Amish baker in Ohio. This mystery baker, of course, had no phone, street or e-mail address and only accepted cash, which obviated records of payment.

Seelig was sentenced to 11 years in prison for falsely representing his products and endangering the lives of his customers. As Homer Simpson might say, "Dough!"

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